Our Story
Before Canopy was a marketing system, it was a list of problems that I lived through firsthand — as a contractor, and as a marketer.
Built By Someone Who's Actually Done This
I didn’t start out in marketing. I started out building boats and working trade jobs, learning how the work actually gets done long before I ever ran a Google Ads campaign.
I went on to become a partner in a paver company, then spent time on the manufacturing side learning the supply chain, before opening my own paver company and running it for years. I know what it’s like worrying about payroll, dealing with material delays, managing crews, and then losing a business to the 2008 recession anyway, no matter how hard you worked. I know what it’s like needing more work with no reliable way to get it.
Eventually I went back into marketing — ten years as Director of Sales for one of the largest online marketing companies in the world. The whole time, I never forgot what it was like on the other side: paying for “leads” that went nowhere, signing up for SEO I couldn’t measure, getting promises instead of results.
So I mapped out every issue I’d lived through and every issue I’d watched other contractors deal with. We built the system we wish we had. That’s Canopy Growth Systems.
I’m not a marketer who learned about contracting secondhand, and I’m not a contractor who picked up some marketing buzzwords. I’ve been on both sides of this — which is exactly why Canopy works the way it does.
If you’ve got questions about your business and how we might help, give me a call. I’d rather talk it through than have you guess. – Steven