Simple Plans. Serious Growth.
Choose the Canopy Platform Plan to run your business, or let the Canopy Growth System run your marketing. Both built exclusively for outdoor contractors.
We Run the Marketing. You Run the Jobs.
Full-service marketing managed by specialists who know outdoor contracting — connected to the Canopy platform. Every plan includes the full platform, backlink building, and a dedicated strategy cadence.
Growth System — Tier 1
Foundation
$ 2,500 /mo
- Full Canopy platform included
- Local SEO + Google Business Profile
- GBP posts — weekly
- Review generation campaigns
- Backlink building — monthly
- 3 SEO blog posts / month
- Meta Ads — Facebook & Instagram
- Monthly reporting dashboard
- Monthly strategy call
- Google Ads (PPC)
- AEO / GEO / AI search
Growth System — Tier 2
Accelerate
$ 3,750 /mo
+ $1,000 one-time setup fee
- Everything in Foundation
- Google Ads (PPC) — fully managed
- Meta Ads — Facebook & Instagram
- GBP posts — weekly
- Answer Engine Optimization (AEO)
- Enhanced backlink building — monthly
- 4 SEO blog posts / month
- Advanced lead nurture sequences
- Competitor gap analysis
- Monthly reporting dashboard
- Monthly strategy call
Replaces: Full agency stack — SEO + Meta + Google Ads + content + backlinks + CRM
Growth System — Tier 3
Dominate
$ 5,500 /mo
+ $1,500 one-time setup fee
- Everything in Accelerate
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Built for higher ad spend accounts — more creative testing, more hands-on management
- LLM visibility & entity building
- GBP posts — twice per week
- Aggressive backlink building — monthly
- 5 SEO blog posts / month
- Competitor monitoring
- Monthly reporting dashboard
- Bi-weekly strategy calls
- Dedicated account manager
- Priority support
Growth System — Tier Comparison
What’s in Each Plan
| Service / Feature | Foundation — $2,500 | Accelerate — $3,750 | Dominate — $5,500 |
|---|---|---|---|
| FullCanopy Platform | ✓ | ✓ | ✓ |
| Local SEO + GBP management | ✓ | ✓ | ✓ |
| GBP posts | Weekly | Weekly | Twice per week |
| Review generation campaigns | ✓ | ✓ | ✓ |
| Backlink building | Monthly | Enhanced monthly | Aggressive monthly |
| SEO blog posts / month | 3 posts | 4 posts | 5 posts |
| Meta Ads (Facebook + Instagram) | ✓ | ✓ | ✓ |
| Google Ads (PPC) management | – | ✓ | ✓ |
| Advanced lead nurture sequences | – | ✓ | ✓ |
| Competitor analysis | – | Gap analysis | Ongoing monitoring |
| Monthly reporting | ✓ | ✓ | ✓ |
| Strategy call cadence | Monthly | Monthly | Bi-weekly |
| Answer Engine Optimization (AEO) | – | ✓ | ✓ |
| Generative Engine Optimization (GEO) | – | – | ✓ |
| LLM visibility & entity building | – | – | ✓ |
| Dedicated account manager | – | – | ✓ |
| Setup fee | $750 one-time | $1,000 one-time | $1,500 one-time |
Ad spend (Google + Meta) is always billed separately and directly to your ad account — never included in the management fee.
Just Need the Tools? Run It Yourself
Full platform access — CRM, automations, funnels, reputation management, inbox, and scheduling. You run the business. Canopy powers everything behind it.
Platform Plan
Canopy Core
$ 399 /mo
No setup fee · No contract · Cancel anytime
- Contractor CRM — full job lifecycle pipeline
- Unlimited contacts & deal tracking
- Mobile app access
- Missed call text-back — fires in seconds
- Estimate follow-up sequences
- Appointment reminders
- Review request — auto-fires at job completion
- Sales funnels & landing pages (unlimited)
- Online booking & scheduling
- Unified inbox — SMS, email, FB, IG, Google
- Control Center business dashboard
- SMS & email broadcast campaigns
- Onboarding call — we configure everything for you
- Video training library — learn at your own pace
Your Full Job Lifecycle — Built Into the CRM
- Lead
- Estimate
- Deposit
- Active Job
- Completed
- Review Requested
| What Canopy Replaces | Their Cost | Canopy |
|---|---|---|
| CRM (Salesforce, Zoho, HubSpot) | $75–$300/mo | ✓ Included |
| Automated Follow-Up (ActiveCampaign) | $80–$350/mo | ✓ Included |
| Funnels (ClickFunnels, Leadpages) | $97–$297/mo | ✓ Included |
| Reviews (Birdeye, Podium, NiceJob) | $299–$499/mo | ✓ Included |
| Scheduling (Calendly, Acuity) | $29–$99/mo | ✓ Included |
| SMS & Email (Mailchimp, SimpleTexting) | $80–$350/mo | ✓ Included |
| Unified Inbox (Intercom, Drift) | $39–$199/mo | ✓ Included |
| Reporting (Databox, spreadsheets) | $59–$179/mo | ✓ Included |
| Total if stacked separately | $758–$2,273/mo | $399/mo |
Layer In What You Need
Available on Canopy Core. Month-to-month — add or remove anytime.
Local SEO
$199/mo
Review Response Management
$99/mo
Managed responses to your Google reviews — professional, timely, and on-brand. Protects your reputation without you lifting a finger.
Additional Location
$149/mo
Website Hosting & Maintenance
$99/mo
Managed WordPress hosting with theme and plugin updates, uptime monitoring, and security. Available with or without a Canopy website build.
Website Build
Custom quoted per project
Built for Where Search Is Going — Not Just Where It Has Been
Homeowners are already asking AI assistants who to hire for their next outdoor project. Most contractors have zero visibility in those answers. Canopy’s Dominate plan includes Answer Engine Optimization, Generative Engine Optimization, and LLM entity building — putting your business in AI-generated recommendations before your competitors know it is a category.
- AEO
- GEO
- LLM Visibility
- Claude
- ChatGPT
- Perplexity
- Google Gemini
- Bing Copilot
Growth System FAQs
Does ad spend come out of my monthly fee?
No. Your monthly fee covers management, strategy, and execution only. Google and Meta ad spend is a separate cost billed directly to your own ad accounts.
Is the Canopy platform included?
Yes. Every Growth System tier includes full platform access — CRM, automations, funnels, inbox, review automation, and dashboard. No separate platform fee.
Can I start on Foundation and move up?
Yes. Clients move between tiers as their business grows — no penalty, no restart fee. Just a prorated adjustment on your next billing cycle.
How long does onboarding take?
Full onboarding typically takes 7–14 days. Before anything goes live, our team completes GA4, GSC, GBP, Meta Pixel, ad tags, conversion tracking, reporting dashboards, and campaign architecture. We do it right before we do it fast.
Does the Growth System include social media posting?
Growth System plans do not include social media posting. We handle GBP posts, SEO blog content, paid ads, local SEO, and backlink building. Social media management is a separate service.
What is AEO and GEO and why does it matter?
Answer Engine Optimization and Generative Engine Optimization get your business recommended by AI tools — ChatGPT, Claude, Perplexity, Google Gemini, and Bing Copilot — when homeowners ask for contractor recommendations. It is where local search is heading. Dominate clients get there first.
Not Sure Which Plan Is Right for You?
Book a free 30-minute call. We will look at your business and current setup and tell you exactly which plan makes sense — no pressure, no pitch.